Designing A Comprehensive, Customized Security Program For 001 Clients Is Like Painting the Mona Lisa.
Question: 001 President and Founder Kent Moyer had to study Da Vinci to become the World’s Best Security Artist?
Answer: Yes. Here’s Why.
Famed for its enigmatic quality, Mona Lisa’s smile has been described by art critics across the globe as both aloof and alluring. Legendary painter Leonardo Da Vinci achieved something miraculous in his portrayal of the woman dressed in the Florentine fashion of the day. The painting was one of the first to depict the sitter before an imaginary backdrop, concurrently displaying Nature’s beauty, while echoing the curves of the woman in the forefront. As best described by one critic on leondardodavinci.net:
“Due to the expressive synthesis that Da Vinci achieved between sitter and landscape, it is arguable whether Mona Lisa should be considered as a traditional portrait, for it represents an ideal rather than a real woman.”
At 001, we do just that. We blend the real and the ideal, to create a masterpiece.
An Advanced Management Alumni from The Wharton School of Business, 001 President and Founder Kent Moyer has taken the most vital components from his experiences studying “The Luxury Strategy” by J.N. Kapferer and V. Bastien, along with an intensive course entitled “Strategic Management of Luxury Businesses” at Wharton, during which he spent time at the prestigious Bocconi School of Management in Milan, Italy, to create a comprehensive, customized security program for high-profile individuals. Currently ranked 7th in the world for business and management studies, The Bocconi School offers a firsthand, in-depth look into the operations of some of the highest esteemed luxury brands like Ferrari, Bulgari, Pagani, Chopard and Moschino.
In Germany, Milan & New York, Kent Moyer began to understand the inner workings of companies like Tiffany’s and Porsche, gaining an inside view into their operations with technology and practices with e-commerce. Receiving a 360° view of each company, Kent was able to take note of those elements, which proved pivotal in creating a strong foundation for each luxury brand and bring them home to the States.
“Luxury started in Europe,” Kent Moyer has shared. Meticulously studying the components that create a luxury brand like Porsche & Mercedes, traveling to the factories and flagship stores in Germany where Mercedes are built and designed, Kent has been able to model his own company in a manner that sustains a luxury lifestyle.
001 is the only luxury security company of its kind.
In creating a Comprehensive, Customized Security Program, we design a system that is specifically tailored to meet the needs of The Client. Unlike most Security companies, 001 maintains an interest in class and lifestyle in addition to basic physical protection. Following the Ritz-Carlton Exceptional Service Business Model, 001 emphasizes a Culture of Service. Anticipating the Client’s needs and adapting to the style of life, 001 meets the highest level of standards at all times. 001 chooses both style and substance.
Rather than reacting to an event after it has already occurred, 001 creates a three-ring level of protection around the client to protect him or her in a way that is proactive. Three-Ring Level Protection covers all major components of a persons’ life. The Services in those levels of protections include Protective Intelligence, Cyber Protection, Threat Assessment, Managing Threats and Maintaining Risk Protection on All Levels. That way, all of your bases are covered, before an event occurs.
Some companies choose to cut down on strategic planning, using reactive rather than proactive tools. Instead of scaling back on security measures to cut costs on our end, 001 enhances the Client’s experience by utilizing all resources to ensure the safety and satisfaction of the Client. 001 utilizes state-of-the-art equipment along with top-notch, highly trained agents, who model themselves after The Secret Service.
It took Leonardo Da Vinci 15 years to complete The Mona Lisa.
“If you want to be the best, you have to study with the best.” Kent Moyer has said in reflecting upon his time at The Wharton Business School and at The Bocconi School in Milan. Establishing the top Luxury Brand in the Executive Protection Industry has been a dedicated artistic endeavor for the 001 President and Founder, over the course of his lifetime.
Da Vinci was also a doctor, scientist and inventor.
001 President and Founder Kent Moyer started out in the Executive Protection Industry working for Playboy Enterprises, protecting Hugh Hefner and his family. His next job was working for Vance International under the former Director and two Deputy Directors of the U.S. Secret Service, where he gained further knowledge to expand upon his education in formal Executive Protection training.
Having received degrees from most Executive Protection and Intelligence schools, including Vance International Secret Service Based Training, U.S. Secret Service Training, Executive Security Int. & Executive Protection Institute and CA Department of Justice Dignitary Protection, Mr. Moyer is also a graduate of Los Angeles and Orange County Sheriff Academies and the National Law Enforcement Training Center, credentialed as an FBI, DOJ, and NRA Law Enforcement Firearms Instructor. Building upon this experience, Kent Moyer became the Director of Security of a Beverly Hills Entertainment Company, while managing hundreds of threat cases worldwide.
In 2001, he started The World Protection Group, with headquarters in Beverly Hills. With 25 partners all over the world, WPG became a recognized International Company. In 2007, Mr. Moyer graduated from The Advanced Management Program at The Wharton Business School, at University of Pennsylvania. Shortly thereafter, he studied at SDA Bocconi School of Management in Milan, Italy and The Wharton School of Business – Strategic Management of Luxury Businesses. While in Germany & Italy, Mr. Moyer studied the luxury businesses of Porsche, Mercedes, Bulgari, Chopard, Pagani, Ferrari, Tiffany and many other luxury brands.
Studying a service culture of excellence and memorable customer service, Mr. Moyer partook in a 3-day Executive Education Training, which included the study of excellence in service culture, Gold Standards, talent management, engaging the workforce, accountability for success, and enhancing business excellence at the Ritz Carlton Leadership Center.
Kent has also written training modules for both Orange County and Los Angeles County Diplomatic Protection Units and supervised their training. As an active author and speaker, Mr. Moyer enjoys reading books on business and flying airplanes, when he is not speaking at Leadership Conferences across the globe.
In 2016, Kent Moyer has created 001, the only Luxury Executive Protection and Threat Management business in the world, protecting your lifestyle.
Your life is a masterpiece.